Knowledge from the podcast universe, insights and topics nobody else talks about. Every article comes with a reading time so you know what you are getting into.
23 of 23 articlesNewest first
New articleStrategy & marketing
Finding the right podcast agency
Agency, studio or fully remote: what they deliver, what they cost and which is the ideal choice for you.
9 min reading time
Workflow & AI
Edit Your Podcast Yourself or Outsource It?
What really awaits you, what AI can do about it, and when outsourcing pays off.
9 min reading time
Gear & equipment
The right podcast microphone
Which microphones we recommend after more than 6,300 episodes, without tech jargon.
9 min reading time
Strategy & marketing
How to start a podcast
The honest guide for business owners, with lessons from more than 12 podcast launches.
12 min reading time
Gear & equipment
Mobile video podcast setup in studio quality
Face-tracking cameras and USB microphones compared, plus an interview trick hardly anyone knows.
19 min reading time
Strategy & marketing
The podcast editorial calendar
Template, tools and checklist for predictable episodes.
10 min reading time
Strategy & marketing
A podcast concept in 9 steps
A guide with a fill-in template.
11 min reading time
Workflow & AI
Automating your podcast with AI
What Claude and ChatGPT can do on their own today, and when you need n8n, Make or Zapier.
14 min reading time
Reach & YouTube
Audio or video podcast
The honest decision guide for every budget and every goal.
11 min reading time
Reach & YouTube
Podcast reach on YouTube
The three levers that decide your reach, and how to use them.
14 min reading time
Reach & YouTube
Understanding podcast statistics
Downloads, listeners and retention rate: what the numbers mean and which ones really count.
12 min reading time
Strategy & marketing
Finding your podcast niche
How to find a topic your ideal clients cannot get past.
12 min reading time
Content & impact
Parasocial relationships in podcasts
Why your listeners trust you but hardly ever write, and how to change that.
11 min reading time
Strategy & marketing
Podcasts in seasons
The pros and cons, and when seasons pay off for your podcast.
7 min reading time
Gear & equipment
Video podcast equipment for your home studio
Camera, microphone and light compared, with three ready-made setups.
12 min reading time
Strategy & marketing
Podcasts in the marketing funnel
How a podcast strengthens the entire marketing and sales funnel.
12 min reading time
Gear & equipment
How much does a podcast cost?
Equipment, hosting, studio and production, with prices and sample calculations.
9 min reading time
Workflow & AI
AI prompts for podcasters
Ready-made prompts for ChatGPT and Claude, for every step of your episode.
15 min reading time
Reach & YouTube
Creating a podcast cover
Dimensions, requirements, tools and examples for a cover that stands out in the app.
7 min reading time
Content & impact
Speaking better on your podcast
Voice, pace and rhetoric for business owners who are not professional speakers.
12 min reading time
Gear & equipment
Recording a podcast remotely
Software, gear and guest briefing for interviews where you are not in the same room.
12 min reading time
Reach & YouTube
Uploading your podcast to YouTube
Step by step via RSS feed, as audio or video, and where your episodes then appear.
8 min reading time
Gear & equipment
Podcast hosting providers compared
Which host fits you, what it costs and which platforms your podcast belongs on.
12 min reading time
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